Roundtables

Sign up for our Roundtables

Join GWAA thought leaders along with industry experts in our monthly roundtables. Spend time with your peers discussing acquisition and retention strategies and the latest distribution and operational challenges you are facing. Learn and connect without having to leave your office!

Distribution and Operations Roundtable

Friday, October 23, 2020, 10:00 AM - 11:00 AM PT

Come learn how one group has reduced Single Copy scan losses and rebuilt their distribution operation. Join Bobby Binkley with special guest Henry Woloszyk, experienced circulator and audience executive and current President of MACMA (Mid Atlantic Circulation Management Association).

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BOBBY BINKLEY
Regional Market Director
Gannett

HENRY WOLOSZYK
Retail Operations Director
McClatchy Newspapers
President MACMA at McClatchy

Acquisition and Retention Roundtable

Friday, October 2, 2020, 10:00 AM - 11:00 AM PT

What's the most effective onboarding strategy? When does content personalization move the needle? How do thank you letters improve retention? Gain valuable insights from Mather Economics' Matt Lindsay and Matthew Lulay as they review actual case studies with the Philadelphia Inquirer, the Spokesman-Review and other newsmedia companies. We encourage you to come to the Roundtable ready to share your ideas and plans.

Pat Leader
M-Lindsay
M-Lulay

PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review

MATT LINDSAY
President
Mather Economics

MATTHEW LULAY
Managing Director
Mather Economics

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Tyler_Pisani

JIM GORMAN
Vice President of Circulation
The Philadelphia Inquirer

TYLER PISANI
Digital Audience and Engagement Manager
Spokesman-Review

Distribution and Operations Roundtable

Friday, September 25, 2020, 10:00 AM - 11:00 AM PT

Looking for savings? Efficiencies? Cost-cutting options? It's budget season! Join moderator Bobby Binkley and special guest Frank Maier of the Chattanooga Times Free Press for a timely discussion on budget decisions to save money and optimize operations. We encourage you to come to the Roundtable ready to share your ideas and plans.

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Frank_Maier

BOBBY BINKLEY
Regional Market Director
Gannett

FRANK MAIER
Senior Operations Director
Chattanooga Times Free Press

Sponsored by:

Acquisition and Retention Roundtable

Friday, August 7, 2020, 10:00 AM - 11:00 AM PT

Pat Leader moderates two speakers from the Boston Globe's Consumer Revenue Team. Marketing Manager Shannon Rose will present 5 keys of Acquisition Success while Marketing Coordinator Emma Kelley will be presenting on Coronavirus Subscriptions - The First 6 Months.

Pat Leader
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Emma-Kelley-headshot-GWAA1

PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review

SHANNON ROSE
Marketing Manager
The Boston Globe

EMMA KELLEY
Marketing Coordinator
The Boston Globe

Distribution and Operations Roundtable

Friday, July 31, 2020, 10:00 AM - 11:00 AM PT

Bobby Binkley moderates with Robert Rivera and George Dyevoich. Robert will discuss distributing newspapers without the use of a Distribution Center. George will discuss contractor recruitment and retention during Covid‑19.

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gbs091715a/BUSINESS -- Robert Rivera is the Circulation Director for the Albuquerque Publishing Company. (Greg Sorber/Albuquerque Journal)
George DyevoichOR

BOBBY BINKLEY
Regional Market Director
Gannett

ROBERT RIVERA
Vice President
Albuquerque Journal

GEORGE DYEVOICH
Director of Distribution
Advance Local

Acquisition and Retention Roundtable

Thursday, July 2, 2020, 10:00 AM - 11:00 AM PT

Join Pat Leader and guest Laura Burkholder to hear a overview of promotions — what worked, what didn’t — for direct mail, email, FSI's. Sharpen your spear. Participatory meeting; choose additional topics for discussion.

Pat Leader
laura b (2)

PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review

LAURA BURKHOLDER
VP, Consumer Marketing
Star Tribune

Sponsored by:

Distribution and Operations Roundtable

Friday, June 26, 2020, 10:00 AM - 11:00 AM PT

Join Bobby Binkley with Jim Puryear, Head of Audience Operations for McClatchy for a discussion on the elimination of print distribution days and how to coordinate with your alternative publication partners, plus carrier recruitment/service improvements. Participants will choose additional topics for discussion.

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Puryear

BOBBY BINKLEY
Regional Market Director
Gannett

JIM PURYEAR
Head of Audience Operations
McClatchy

Acquisition and Retention Roundtable

Friday, June 5, 2020, 10:00 AM - 11:00 AM PT

Pat Leader and guest Katie Gray discuss digital marketing strategies, the latest in engagement and retention and how to overcome data challenges. Participatory meeting; choose additional topics for discussion.

Pat Leader
Katie_Gray_cropped

PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review

KATIE GRAY
Director, Digital Subscription Marketing
Los Angeles Times

Distribution and Operations Roundtable

Friday, May 15, 2020, 10:00 AM - 11:00 AM PT

Join Bobby Binkley with attorney Michael Zinser in a discussion on force majeure and impossibility of performance, administration of pandemic-caused operational changes and considerations of unemployment claims. Participants will choose additional topics for discussion.

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Zinser headshot

BOBBY BINKLEY
Regional Market Director
Gannett

MIKE ZINSER
President
Zinser Law Firm

Acquisition and Retention Roundtable

Friday, May 1, 2020, 10:00 AM - 11:00 AM PT

Moderated by Pat Leader with special guest Jessica Maxwell, discover new sales and marketing strategies, the latest in pricing tests and how to overcome data challenges. Participants will choose topics for discussion.

Pat Leader
Jessica-Maxwell-NewsdayR1

PAT LEADER
Circulation Director
Spokesman-Review

JESSICA MAXWELL
Subscription Sales Manager
Newsday

Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value during COVID-19

Friday, April 24, 2020, 10:00 AM - 11:00 AM PT

Moderated by Troy Niday, join Mather Economics as they discuss the most recent benchmarks and best practices for increasing subscription revenue during the current crisis.

Our Expert Panel:

Mather1
M-Lindsay
Arvid-Tchivzhel
M-Lulay
D-Tetley

MATT LINDSAY
President

ARVID TCHIVZHEL
Senior Director, Product Development

MATTHEW LULAY
Senior Director, Consulting Services

DUSTIN TETLEY
Senior Director, Consulting Services

Sponsored by:

COVID‑19 Business Continuity Planning: Part Five

Friday, April 17, 2020, 10:00 AM - 11:00 AM PT

Join us for a conversation focused on leadership and the financial strategies necessary to "meet the moment."

Moderated by Troy Niday with Our Expert Panel:

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Joe
Donna P

BILL NAGEL
Publisher
San Francisco Chronicle

JOE DELUCA
General Manager
Tampa Bay Times

DONNA PRENTICE
Audience Manager
Tampa Bay Times

Sponsored by:

COVID‑19 Business Continuity Planning: Part Four

Friday, April 3, 2020, 10:00 AM - 11:00 AM PT

As part of our GWAA Roundtable Series, this session's conversations covers the impacts of COVID‑19 on Audience Engagement, Acquisition and Retention, and the latest on Distribution and Operations.

Moderated by Troy Niday. Live participation from attendees.

COVID‑19 Business Continuity Planning: Part Three

Friday, March 27, 2020, 11:00 AM - 12:00 PM PDT

As part of our GWAA Roundtable Series, this session's conversation covers the impacts of COVID-19 on Audience, Distribution Operations, Single Copy, Paywall best practices and more.

Our Expert Panel:

Moderated by Troy Niday, Sonoma Media Investments with:
Heather Hernandez, President & Publisher, Skagit Publishing
Sandra Lickings, AAM
Dan Christ, Advance Local
Cherisse Johnson, Las Vegas Review-Journal

COVID‑19 Business Continuity Planning: Part Two

Friday, March 20, 2020, 10:00 - 11:00 AM PDT

As part of our GWAA Roundtable Series, this session's conversation covers the impacts of COVID-19 on Distribution Operations, Single Copy, Home Delivery, Sales and Acquisition, Paywall best practices and more.

Our Expert Panel:

Moderated by Troy Niday, Sonoma Media Investments with:
Maria Ravera, McClatchy Corp.
Kelly Rizzi, Los Angeles Times
Curtis Huber, The Seattle Times
Bobby Binkley, Gannett

COVID‑19 Business Continuity Planning: Part One

Friday, March 13, 2020, 1:00 - 2:00 PM PST

As part of our GWAA Roundtable Series, this session's conversation covers the impacts of COVID-19 on Distribution Operations, Single Copy, Home Delivery, Sales and Acquisition, Paywall best practices and more.

Our Expert Panel:

Moderated by Troy Niday, Sonoma Media Investments with:
Maria Ravera, McClatchy Corp.
Kelly Rizzi, Los Angeles Times
Curtis Huber, The Seattle Times
Bobby Binkley, Gannett

Looking ahead...

2021 Great Western Audience Development Summit

The Great Western Audience Development Summit provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.

Planet Hollywood
June 23-25, 2021
Las Vegas, NV

BECOME A MEMBER

Your membership goes to support GWAA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all GWAA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The GWAA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

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