GWADS 2021

It’s all about revenue and engagement at the Great Western Audience Development Summit - GWADS 2021

Save the Date
June 23-25, 2021

“Unlike a lot of conferences, GWADS was not about how we are dying. It was about how we are transforming and getting stronger.”

"I left the conference feeling equipped with new strategies for success."

The Great Western Audience Development Summit is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.

Get your downloadable PDF Guide here.

2021 Virtual Summit Program Guide

Wednesday, June 23, 2021
VoicePort Stage

9:00 AM

President's Welcome

9:15 AM

Keynote

Jodie Hopperton (INMA)
Product Initiatives in the News Industry
Moderator - Troy Niday

9:45 AM

Stage - Digital Transformation/Trends

Matt Lindsay & Tim Franklin
(Northwestern)
Moderator - Jim Wall

10:30 AM

Networking

10:45 AM

Expo Hall

Business Partner Breakouts

11:15 AM

Stage - Optimize Payments
to Increase LTV

Paul Larsen and team
Moderator - Pat Leader

11:45 AM

Stage - Explosive Digital Growth

Grant Belaire & Kelli Dakake
Moderator - Athena Killeen

12:30 PM

Stage - AAM & Digital

Kevin Rehberg
Moderator - Jaime Foster

12:55 PM

Wrap Up Day 1

Jaime Foster

Thursday, June 24, 2021
Inka Stage

9:30 AM

Expo Hall

10:30 AM

Networking

11:00 AM

Keynote

Jeff Light - San Diego Union Tribune
Editor & Publisher
Moderator - Kelly Rizzi

11:30 AM

Stage - Emerging Solutions in Technology

Mark Medici & Curtis Huber
Moderator - Dan Fabela

12:15 PM

Sessions - Audience Track / Distribution Track

12:45 PM

Speed Networking

1:00 PM

Sessions - Audience Track / Distribution Track

1:30 PM

Stage - Newsroom Digital Growth

Lauren Gustus / Rick Green / Rob Curley
Moderator: Troy Niday

2:15 PM

Stage - Legal Update - Privacy & Subscriptions

Amy Lawrence / Rob Herrington
Moderator: Jim Wall

3:00 PM

Happy Hour

Friday, June 25, 2021
OSG Stage

9:00 AM

Keynote

9:30 AM

Stage - Digital Retention &
Text Message Marketing

Phil Schroder & Saher Merchant
Moderator - Cherisse Johnson

10:15 AM

Networking

10:30 AM

GWAA Annual Business Meeting and Awards

11:00 AM

Sessions - Audience Track / Distribution Track

11:30 AM

Expo Hall

Business Partner Breakouts

12:00 PM

Sessions - Audience Track / Distribution Track

12:30 PM

Stage - Subscription Economy

Closing Speaker

12:55 PM

Closing Remarks

Maria Ravera

BECOME A MEMBER

Your membership goes to support GWAA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all GWAA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The GWAA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

Our Valued Business Partners

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