GWADS 2021

It’s all about revenue and engagement at the Great Western Audience Development Summit - GWADS 2021

Save the Date
June 23-25, 2021

“Unlike a lot of conferences, GWADS was not about how we are dying. It was about how we are transforming and getting stronger.”

"I left the conference feeling equipped with new strategies for success."

The Great Western Audience Development Summit is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.

Get your downloadable PDF Guide here.

2021 Virtual Summit Program Guide

Wednesday, June 23, 2021
VoicePort Stage

8:45 AM

Networking

9:00 AM

President's Welcome

9:15 AM

Keynote

Jodie Hopperton (INMA)
Product Initiatives in the News Industry
Moderator - Troy Niday

9:45 AM

Stage - Trends in Reader Revenue

Matt Lindsay (Mather) & Tim Franklin
(Northwestern)
Moderator - Jim Wall

10:30 AM

Expo Hall

Business Partner Breakouts

11:00 AM

Stage - Explosive Digital Growth

Grant Belaire (McClatchy) & Kelli Dakake (Hearst)
Moderator - Athena Killeen

11:45 AM

Stage - Optimize Payments
to Increase LTV

Paul Larsen and team
Moderator - Pat Leader

12:30 PM

Stage - Digital Reporting & Validation

Kevin Rehberg (AAM)
Moderator - Maria Ravera

12:55 PM

Wrap Up Day 1

Thursday, June 24, 2021
Inka Stage

8:55 AM

Stage - Welcome

9:00 AM

Keynote

Jeff Light (San Diego Union Tribune)
Moderator - Kelly Rizzi

9:30 AM

Stage - Emerging Solutions in Technology

Mark Medici (San Antonio) & Curtis Huber (Seattle)
Moderator - Dan Fabela

10:15 AM

Expo Hall

Business Partner Breakouts

11:15 PM

Session - Audience Track

AI Automation with Voiceport (Johnson)

Distribution Track

Carrier Recruitment (Niday)

11:45 AM

Session - Audience Track

Email Marketing Case Studies with
Inka Solutions (Leader)

Distribution Track

Route Optimization (Niday)

12:15 PM

Networking

12:30 PM

Stage - Legal Update - Data Privacy & Consumer Law

Amy Lawrence / Rob Herrington
Moderator - Jim Wall

1:15 PM

Stage - Newsroom Digital Growth

Lauren Gustus (Salt Lake) / Rick Green (Santa Rosa)/ Rob Curley (Spokane)
Moderator - Troy Niday

2:00 PM

Happy Hour

Friday, June 25, 2021
OSG Stage

8:55 AM

Stage - Welcome

9:00 AM

Keynote

Peter Doucette (Philadelphia Inquirer)
Moderator - Melvina Ponzio

9:30 AM

Stage - Digital Engagement &
Text Message Marketing

Phil Schroder (McClatchy) & Saher Merchant (Dallas Morning News)
Moderator - Dan Fabela

10:15 AM

Stage - Lifetime Awards

Presented by Jeff Ferrazzano

10:30 AM

Expo Hall

Business Partner Breakouts

11:00 AM

Session - Audience Track

Audience Conversion Strategies with Wunderkind

Distribution Track

Maximizing Single Copy with
RaMeka Johnson (Chicago Tribune)

11:30 AM

Hot Ideas/Best of Best

Jim Wall

12:00 PM

GWAA Annual Business Meeting

Election, State of GWAA,
Looking ahead to 2022

12:30 PM

Closing Remarks

Maria Ravera

BECOME A MEMBER

Your membership goes to support GWAA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all GWAA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The GWAA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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