GWADS Best of Best Awards

Big Board Jeopardy

...showcased the 2019 winners, including First Place winners Seattle Times, Sacramento Bee, Fort Worth Star-Telegram, Las Vegas Review Journal, Honolulu Star-Advertiser.

2019 Promotional Awards

Every year, GWAA seeks participation in the Great Western Audience Development Summit Annual Awards Contest. In keeping with our theme to Connect, Learn, and Drive Change, entries showcase the innovation and results that characterize the winners in our industry. Every entry helps us to learn.

This year, the competition focused on 5 key areas: DIgital Subscriber Growth, Digital Engagement & Retention, Social Media Marketing, Print Subscriber Growth, and Print Subscriber Retention.

Each entry included the initiative’s objective, strategy and an explanation of the measurable results. Participants were asked to include relevant PDF files, images or videos with each entry. All media professionals with print and/or digital products were encouraged to enter. Initiative must have been launched in calendar year 2018 (but did not need to be completed by December 31, 2018). Multiple entries were encouraged.

Participants competed for 1st to 3rd Place in each category.

Winners were announced at the Great Western Audience Development Summit, June 19-21, 2019 at the Linq Hotel in Las Vegas. Entries were shared during a Special Awards Presentation on Thursday, June 20th and are presented here below.

Digital Subscriber Growth

Effectively monetizing your digital readers is becoming more important in our industry. What have you done to increase digital subscriptions?


2019 Winners

1st Place
The Sacramento Bee
Sports Pass

 

2nd Place
Seattle Times
Monthly E-mail Campaigns

 

3rd Place
Albuquerque Journal
Monetizing traffic to website

Digital Engagement & Retention

Interacting with readers through your website, social media and newsletters is important to build a connection and retain readership. What success have you had in engaging and retaining your digital readers?


2019 Winners

1st Place
Seattle Times
Newsletters and News Alerts

 

2nd Place
Bay Area News Group
Rewards Program

 

3rd Place
Press Democrat
Delivering targeted messages to the
right audience at the right time

Social Media Marketing

Social media can be used to gain print/digital subscribers, increase engagement of current readers, general brand awareness and community partnerships. What have you done to take advantage of social media marketing?


2019 Winners

1st Place
Fort Worth Star-Telegram
Facebook Instant Articles to drive digital subscriptions

 

2nd Place
The Columbian
Facebook & Instagram to drive print subscriptions

 

3rd Place
Skagit Valley Herald
Facebook ads for Carrier Recruitment

Print Growth

Acquiring new print subscribers (including single copy) is more important than ever. What is your most successful effort to acquire new print subscribers/readers?


2019 Winners

1st Place
Las Vegas Review-Journal
Email Acquisition Via Segmenting Campaigns

 

2nd Place
The Modesto Bee
ampm Free Gas For a Year

 

3rd Place
Dallas Morning News
Bagging Starbucks

Print Subscriber Retention

What was your most successful campaign/effort to retain your print readers?


2019 Winners

1st Place
Honolulu Star-Advertiser
Email Marketing Renewal Timeline

 

2nd Place
Skagit Valley Herald
Opt-In Loyalty Program

 

3rd Place
The Fresno Bee
EZ Pay Grace Reduction program

BECOME A MEMBER

Your membership goes to support GWAA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all GWAA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The GWAA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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