GWAA Live

GWAA Live Webinars

Valuable, current and action-oriented webinars bring you perspectives from a broad range of keynote level speakers, national industry leaders and roundtable peers. Explore and share solutions in audience growth, revenue generation and operational efficiencies. Panels, case studies and interactive Q&A deliver strategic and tactical insights to apply today.

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Connect. Learn. Drive Change.
Members: Fees included in your membership.
Non-members: Purchase a la Carte for $59 each

Not a member? Join GWAA today.

Digital Customer Experience and Analytics

Thursday, November 11, 2021, 10:00 AM - 11:30 AM PT

Strategies to improve engagement and retention. Moderated by Dan Fabela.

Laura Boring
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LAURA BORING
Sr. Director, Audience Engagement and Retention
Hearst

KATIE GRAY
Sr. Director, Growth Marketing
Los Angeles Times

Sponsored by:

Joint GWAA - CNPA Special Session

Thursday, October 14, 2021, 10:00 AM - 11:30 AM PT

Understanding AB 1506 and the critical nature of recruiting carriers.

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DAN SCHAUB
Vice President, Supply Chain Operations
McClatchy

CHUCK CHAMPION
President and CEO
CNPA

Operational Innovations

Thursday, October 7, 2021, 10:00 AM - 11:30 AM PT

Just what you need for budget season.  Hear from:

Jeff-Lawson
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Troy Niday, chief operations officer of Sonoma Media Investments, in Santa Rosa, California on Thursday, June 9, 2016. (Alvin Jornada / The Press Democrat)

JEFF LAWSON
Sr. Vice President
San Francisco Chronicle

BOBBY BINKLEY
Market Sales & Distribution Director
Gannett

TONY SIMMONS
Vice President, Publishing Operations,
Gannett

TROY NIDAY (Moderator)
COO, Sonoma Media Investments

Sponsored by:

Digital Strategy - Aiming High

Thursday, March 25, 2021, 10:00 AM - 11:30 AM PT

Join Alan Fisco and Suzanna Frank as they discuss setting big digital goals — and the organizational changes required to meet them.

Fisco is president of the Seattle Times, and also responsible for The Seattle Times’ affiliate newspapers, the Walla Walla Union-Bulletin and the Yakima Herald‑Republic, and its commercial printing subsidiary, Rotary Offset Press.

Frank is Lee Enterprises' VP of Audience Development. She is responsible for subscriber acquisition, retention, new subscription product development and user experience for Lee’s 77 markets.

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ALAN FISCO
President
Seattle Times

SUZANNA FRANK
Vice President of Audience Development
Lee Enterprises

Innovation in Audience Engagement Models

Thursday, February 11, 2021, 10:00 AM - 11:30 AM PT

Membership has become a universal best practice across the newsmedia landscape, with a wide array of approaches. Join senior executives representing a cross-section of new and established media brands who will share successful and innovative models for membership and consumer monetization.

Daniel-Williams
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DANIEL WILLIAMS
Co-Founder and CEO
BlueLena

SUSAN HARPER
Publisher
INDY Week

JED WILLIAMS
Chief Revenue Officer
Lookout Local
Lookout Santa Cruz

TODD PETERSON
Vice President/Head of Membership
Hearst Newspapers

Navigating Credit Card Subscription Policies

Thursday, January 21, 2021, 10:00 AM - 10:30 AM PT

Join us on January 21, as we discuss important updates to credit card policies for subscriptions. Paul Boyle, Senior Vice President Public Policy at the News Media Alliance (NMA) will share time-sensitive information regarding Visa, MasterCard and American Express policies for renewals, notifications, free trials, discounted introductory offers, disclosures and more. GWAA Board Member Pat Leader will host this information session, which will include a Q&A.

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PAUL BOYLE
Senior Vice President of Public Policy
News Media Alliance

PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review

Leadership and Business Transformation

Thursday, January 14, 2021, 10:00 AM - 11:30 AM PT

Join GWAA and colleagues from around the country for this rare opportunity to hear from and interact with two of the most innovative executives in the business.
Moderated by Maria Ravera, President, GWAA

Tony Hunter
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TONY HUNTER
Chairman and CEO
McClatchy

JEFF JOHNSON
President
Hearst Newspapers

Not a member? Join GWAA.

Sponsored by:

Digital Partnerships to Accelerate Audience Growth: Global lessons for growing reader revenue from Facebook's Local News Accelerator

Thursday, October 15, 2020, 10:00 AM - 11:30 AM PT

Come for tactical insight and strategic inspiration for your own membership or subscription strategy distilled from the best of what more than 120 publishers from around the world have put to work in the Facebook Local News Accelerator program.
Moderated by Jim Wall, Immediate Past President, GWAA

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DAVID GRANT
Program Manager, Facebook Journalism Project
Facebook

REBECCA ROSENBLAT
Strategic Partner Manager
Facebook

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CLAUDIA LAWS
Marketing and Analytics Director
The Salt Lake Tribune

FRASER NELSON
Former VP Business Innovation
The Salt Lake Tribune

MARTIN SALAZAR
City Editor
Albuquerque Journal

Not a member? Join GWAA.

Sponsored by:

The Membership Economy -- Beyond Subscriptions: Best Practices in Building Loyalty and Community

Thursday, August 13, 2020, 10:00 AM - 12:00 PM PT

Renowned speaker Robbie Kellman Baxter, author of The Forever Transaction, provides an interactive workshop on how to build long-term relationships to get and retain customers.
Moderated by Troy Niday, Executive Advisor, GWAA

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ROBBIE KELLMAN BAXTER
Author, The Forever Transaction

Not a member? Join GWAA.

Sponsored by:

Transitioning Audience from Print to Digital: Proactive Decisions about Reducing Print as a Step Toward a Long-term Digital Future

Thursday, June 18, 2020, 10:00 AM - 11:30 AM PT

Top leaders discuss different strategic approaches to print day reduction and digital adoption, and share their results.
Moderated by Maria Ravera, President, GWAA

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WALTER HUSSMAN
Publisher, Arkansas Democrat &
CEO, WEHCO Media, Inc

CONAN GALLATY
EVP & Chief Digital Officer
Tampa Bay Times

DAN SCHAUB
Corporate Director of
Audience Development
McClatchy Co.

Not a member? Join GWAA.

Sponsored by:

Previous Virtual Conferences

Digital Strategies to Drive Audience Engagement

Held on Thursday, October 17, 2019, 1:00 - 2:30 PM PST

Our latest webinar will introduce proven strategies to engage and monetize your audience. Detailed presentations from two industry leaders will help you refine your digital subscription model, optimize your newsletter strategy and accelerate digital growth.

Moderated by Jim Wall, Director of Audience Budgeting at McClatchy Corp., with
Our Expert Panel:

Huber
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CURTIS HUBER
Sr, Director Circulation & Audience Revenue
The Seattle Times

PETER DOUCETTE
Managing Director, Business Tranformation
FTI Consulting

Legal Updates for Circulation and Consumer Marketing Executives

Held on Thursday, April 25, 2019 1:00 PM PT

Are you confident your circulation and consumer marketing efforts meet the letter of the law? Find out with the Legal Updates Webinar

1:00 - 2:00 Consumer privacy and disclosure issues, data protection, recent case studies

2:00 - 3:00 Distribution and independent contractor issues, ABC test impact and implications, court challenges

Moderated by Troy Niday, Chief Operations Officer at Sonoma Media Investments, with
Our Expert Panel:

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MICHAEL ZINSER
General Counsel
GWAA

AMY LAWRENCE
Associate
Frankfurt Kurnit Klein & Selz

JILL RIPKE
Senior Counsel
Perkins Coie

Sponsored by:

Carrier recruitment strategies that work

Held on Thursday, February 21, 2019 1:00 PM PT

Carriers are an essential part of the consumer experience and operational stability of your newspaper. This free webinar will give you the tips and tools you need to find and retain great carriers.

Moderated by Jim Wall, Director of Audience Budgeting at McClatchy Corp., with
Our Expert Panel:

George DyevoichOR
Amador - Headshot

GEORGE DYEVOICH
Director of Distribution
Advance Publications

DAVA AMADOR
Home Delivery Manager
Sonoma Media Investments

Sponsored by:

 

2022 Great Western Audience Development Summit

June 22-24, 2022
Planet Hollywood

The Great Western Audience Development Summit provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.

Learn More >>

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BECOME A MEMBER

Your membership goes to support GWAA, a nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at all GWAA sponsored events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The GWAA Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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