Conference 2022

It’s all about revenue and engagement

June 22-24, 2022

“Unlike a lot of meetings, the conference was not about how we are dying. It was about how we are transforming and getting stronger.”

"I left the conference feeling equipped with new strategies for success."

The 2022 Conference is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.

Get your downloadable PDF Guide here.

2022 Conference Program Guide

Wednesday, June 22, 2022

7:00 AM

Breakfast

8:00 AM

President's Welcome - Maria

8:15 AM

Keynote

Mike Binder
Publisher, E&P

 

9:15 AM

Digital Pricing Strategies & Trends

Nick Truitt / Ian Fitton, Mather Economics

10:00 AM

Rapid Fire Vendor Intros

10:15 AM

Break

10:30 AM

Digital Sales & Retention

Sam Ginsberg, Star Tribune
Bruce Alder, Las Vegas Review Journal

11:15 AM

Digital Auditing & Advertising

Kevin Rehberg, AAM

11:45 AM

Solutions Providers

Evan Mecak, Inka Solutions
Chris Mann, Voiceport

12:00 PM

Lunch

1:00 PM

Paywall Strategy- AJC Transformation

Ernesto Lopez, Director of Consumer Sales &
Revenue, Leigha Hubbard, Director of Applied
Analytics & Research
Atlanta Journal Constitution

1:45 PM

Exhibit Hall

2:15 PM

Afternoon Break

2:30 PM

Distribution Optimization

Jeff Lawson (Hearst)

3:15 PM

Rapid Fire Vendor Intros

3:30 PM

Strategies for our National News Partners

Jennifer Kenna, New York Times
Greg Gerdy, Wall Street Journal

4:15 PM

Digital Engagement & Retention Trends

Gwen Vargo, API

4:45 PM

Recap

5:00 PM

Networking Reception - Vendor Area

 

Thursday, June 23, 2022

7:00 AM

Breakfast

8:00 AM

Recap Day 1 - Welcome - Jim Wall

8:15 AM

Keynote

Jerry Hill
SVP - Print Revenue Optimization & Retention,
Gannett

9:15 AM

A New Model - Non Profit Approach

Sheila Reidy, Chicago Sun Times

9:45 AM

Exhibit Hall

10:15 AM

Break

10:30 AM

Digital Migration

Maria Ravera, McClatchy

11:00 AM

New Solutions for Today's Tranformation -
Delivery by Mail

Brad Hill, CEO Interlink
MTAC Rep. National Newspaper Association
Open Discussion - Mail Conversions

11:45 AM

Solutions Providers

Tony Ort, TCN
Jimmy Heffernan, Wunderkind

12:00 PM

Lunch

1:00 PM

Changing Landscape of Distribution
Mail Delivery, TMC & Reducing Print Days

Tony Simmons, Gannett, Tim Williams, Sound
Publishing & John Grove (tentative)

1:45 PM

Becoming a Non-Traditional Media Company

Aaron Kotarek, Oahu Publications

2:30 PM

Exhibit Hall

3:00 PM

Afternoon Break

3:15 PM

Leadership Inspiration

Honorary Members Chris
Blaser, Aaron Kotarek, Jeff Ferrazzano, Dan
Martini, John Reichard + others

3:45 PM

ADMA Awards

New Honorary Member Award
Best of the Best
First Place Presenters

4:30 PM

ADMA Annual Meeting

Slate Vote

5:00 PM

Presidents Reception / ADMA Celebration

 

Friday, June 24, 2022

7:00 AM

Breakfast

8:00 AM

Recap Day 2 - Welcome - Dan Fabela

8:15 AM

Digital Engagement, Newsletter
& Push Notification Strategies

Saher Merchant, Dallas Morning News
Sien De Neve, Twipe

9:00 AM

Customer Service Excellence &
Tools - Chat, Chatbot, AI, IVR

Cherisse Johnson, Las Vegas Review Journal

9:30 AM

Solutions Providers Session
Innovation with Business Partners
15 Minute rotating tables

Hosted by Inka Solutions, Voiceport,
TCN, Wunderkind

10:15 AM

Break

10:30 AM

Round Table Discussion
15 minute rotating tables

Digital Engagement
Newsletter Marketing & Conversion
Carrier Recruitment

11:15 AM

Tech Talk - Speed Session

4 media companies / 4 new tools

11:45 AM

Closing Remarks

Maria Ravera

BECOME A MEMBER

Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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