About Us

Change is a constant. Over the last 100 years, we have attracted industry leaders and innovators, trusted decision makers and experienced circulators. As our industry transforms, so too do our operations and focus. Now more than ever, associations like this blaze the path of transformation and accelerate learning.

Our 2021-2022 Executive Board of Directors

Who are GWAA leaders? Board of Directors have been widely respected change agents, who have braved challenges and found collaborative ways to grow their individual news media companies and as an industry. Directors and officers are committed to solving challenges and redefining success by creating a network of support and collaboration. GWAA welcomes your participation on the Board.


Maria Ravera


Maria serves as Sr. Director of Subscription Strategy for McClatchy, with more than 25 years of experience in a variety of sales, marketing, revenue and operational roles. She championed the Single Copy Summit at GWADS for several years and has been on the board of GWAA since 2017. The McClatchy Company was instrumental in the founding of CWCMA, predecessor to GWAA, over 100 years ago and the team continues to find value in the relationships, content, and events that GWAA presents today.

The McClatchy Company



Jim Wall

Immediate Past President

I have worked in all facets of Audience divisions since 1991. During my 28-year career, I have worked for newspapers for Grand Forks, ND; Fort Wayne, IN; Anchorage, AK; Macon, GA; State College, PA and Boise, ID. My current position is as the Audience Budgeting Director for the thirty media companies in the McClatchy Company. I am a former President of the Northwest International Circulation Executives (NICE).

At GWAA, our focus is on creating opportunities to connect with like-minded industry professionals and equip members with an increased capacity to drive positive change in their organizations.

The McClatchy Company


2022 Conference

June 22-24, 2022
Planet Hollywood

The Conference provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.

Learn More >>


Dan Fabela

1st Vice President

Currently serving as Director of Home Delivery and Acquisition at The Seattle Times, I have been in news media for over 18 years. I am responsible to grow sponsorship revenue and leads a committee to engage with our business partners to help expand their business through partnering at GWADS and other events during the year. I enjoy the board and spreading the word on how great it is being a part of GWAA.

The Seattle Times



Jaime Monte

2nd Vice President


Sonoma Media Investments


Troy Niday, chief operations officer of Sonoma Media Investments, in Santa Rosa, California on Thursday, June 9, 2016. (Alvin Jornada / The Press Democrat)

Troy Niday

Executive Advisor

I choose to be an active member of GWAA as the programing delivered along with the relationships I have built through my involvement have made me better equipped to meet the challenges of our industry.

The Press Democrat



2020-2021 Board Members

The Board of Directors shall have full management and control of the affairs of the Association.

Duties of Directors – A Director shall be an active member in good standing. In addition to serving on the Board of Directors, they shall assist in the securing of new members, gaining new business partners and shall assist in conference planning whenever requested.


Bobby Binkley

Board Member

Having been in Circulation Management for over 30 years. I have been active in several circulation management associations and GWAA is the BEST.




Cherisse Johnson

Board Member

I have worked in the newspaper industry for 7 years and I started attending CWCMA 3 years ago. Each conference I have been able to take a few jewels and bring back to the Las Vegas Review-Journal. Joining the board gives me the opportunity to give back to a committee who has helped me in my career.

Las Vegas Review-Journal


Pat Leader

Pat Leader

Board Member

Pat has been in the newspaper business for 32 years. She began her career at The Capital Gazette as the Single Copy Manager. She spent 16 years at The Baltimore Sun starting in single copy sales, then home delivery marketing where she eventually managed all sales channels for print and digital. In 2014, she was recruited by The Spokesman-Review and is now Director of Circulation and Audience Development for one of the few remaining privately owned newspapers in the country.

The Spokesman-Review


gbs091715a/BUSINESS -- Robert Rivera is the Circulation Director for the Albuquerque Publishing Company. (Greg Sorber/Albuquerque Journal)

Robert Rivera

Board Member

I attended the GWAA conference for the first time in 2015. New Mexico was not part of the organization as it was added in August of 2017 although I was welcomed to the conference and pleased to have left with plenty of ideas and new connections. I’m honored to serve on the board and continue to be a part of this great organization.

Albuquerque Journal



Kelly Rizzi

Board Member

The connections I have made through GWAA have helped me tremendously in my role at the Los Angeles Times. As a new Board member, I am looking forward to helping our organization grow and sharing its value with my peers.

Los Angeles Times



Mark Wasser

Board Member

Mark started in newspapers as a teenager, helping his dad deliver single copy issues on the Anchorage to Fairbanks route. He moved on to the Rocky Mountain News to USA Today in Las Vegas, and then returned to AK, where he now runs Audience Development at the Anchorage Daily News. He has identified the transition to digital as key to success.

Anchorage Daily News


Carole headshot

Carole L. Stein

Executive Director

From single copy to customer service to digital acquisition, retention, and membership, I have been working in newspapers since the 1990s. I am thrilled to be able to connect with members, business partners and speakers to help create useful programs and a memorable conference experience.




Jeff Ferrazzano

Business Partner Liaison

Jeff is the owner/president of The Ultimate Print Source. He is a longtime supporter of GWAA and CWCMA, providing solutions from printing to strategic ideas. As our business partner liaison, Jeff has always provided insight from the vendor perspective while keeping the needs and goals of the organization in mind.



Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Executive Board of Directors and Board Members look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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