If you haven’t taken a minute to look at the award winners from GWADS 2019, you’re sure to get some proven strategies when you do. Their decks are easy to find at https://greatwesternaa.org/gwads/2019-awards/.
The Jeopardy Board at GWADS was Game On as Nichole Wolf, Ed Rose and Paul Nettland played to win in the categories of Digital Engagement and Retention, Digital Subscriber Growth, Social Media Marketing, Print Growth and Print Subscriber Retention. And though Nichole answered, “Who is Dan Martini” more often than not, the winners were actually a diverse group.
Print Subscriber Retention
1st Place – Honolulu Star-Advertiser’s Email Marketing Renewal Timeline
2nd Place – Skagit Valley Herald’s Opt-in Loyalty Program
3rd Place – EZ Pay Grace Reduction Program
1st Place – Las Vegas Review-Journal’s Segmented Email Acquisition campaigns
2nd Place – The Modesto Bee’s ampm Free Gas – for a year
3rd Place – The Dallas Morning News’ Bagging Starbucks
Social Media Marketing
1st Place – Fort Worth Star-Telegram uses Facebook instant articles to drive digital subscriptions
2nd Place – The Columbian uses Facebook and Instagram to drive subscriptions
3rd Place – The Skagit Herald uses Facebook ads for carrier recruitment
Digital Engagement & Retention
1st Place – The Seattle Times’ newsletters and news alerts
2nd Place – The Bay Area News Group’s Rewards Program
3rd Place – The Press Democrat’s Right Message, Right Audience, Right Time campaign
Digital Subscriber Growth
1st Place – The Sacramento Bee’s Sports Pass
2nd Place – The Seattle Times’ monthly email campaigns
3rd Place – The Albuquerque Journal’s methods to monetize website traffic
Check out these tested campaigns from your peers at https://greatwesternaa.org/gwads/2019-awards/.