If you haven’t taken a minute to look at the award winners from GWADS 2019, you’re sure to get some proven strategies when you do. Their decks are easy to find at https://greatwesternaa.org/gwads/2019-awards/.

The Jeopardy Board at GWADS was Game On as Nichole Wolf, Ed Rose and Paul Nettland played to win in the categories of Digital Engagement and Retention, Digital Subscriber Growth, Social Media Marketing, Print Growth and Print Subscriber Retention. And though Nichole answered, “Who is Dan Martini” more often than not, the winners were actually a diverse group.


Print Subscriber Retention

1st Place – Honolulu Star-Advertiser’s Email Marketing Renewal Timeline

2nd Place – Skagit Valley Herald’s Opt-in Loyalty Program

3rd Place – EZ Pay Grace Reduction Program

Print Growth

1st Place – Las Vegas Review-Journal’s Segmented Email Acquisition campaigns

2nd Place – The Modesto Bee’s ampm Free Gas – for a year

3rd Place – The Dallas Morning News’ Bagging Starbucks

Social Media Marketing

1st Place – Fort Worth Star-Telegram uses Facebook instant articles to drive digital subscriptions

2nd Place – The Columbian uses Facebook and Instagram to drive subscriptions

3rd Place – The Skagit Herald uses Facebook ads for carrier recruitment

Digital Engagement & Retention

1st Place – The Seattle Times’ newsletters and news alerts

2nd Place – The Bay Area News Group’s Rewards Program

3rd Place – The Press Democrat’s Right Message, Right Audience, Right Time campaign

Digital Subscriber Growth 

1st Place – The Sacramento Bee’s Sports Pass

2nd Place – The Seattle Times’ monthly email campaigns

3rd Place – The Albuquerque Journal’s methods to monetize website traffic

Check out these tested campaigns from your peers at https://greatwesternaa.org/gwads/2019-awards/.